Creating a New Branding Concept for a Rental Company That’s Truly Changing People’s Lives

A case study for Kentuckiana Rentals ORGANIZATION If anything truly defines Kentuckiana Rentals, it is the rich culture and community found only in Louisville, KY. Their homes are the “Park Place and Boardwalk of Monopoly”, beautifully refinished and redecorated and only available to potential residents who qualify. They are privileged to serve people of all […]

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Laser Focused Identity with Custom Bot Illustrations

PLS (Packaging & Logistics Solutions) is a packaging and supply chain optimization company. They create predictable and measurable outcomes, with lower shipping and labor costs as well as better warehouse optimization for high volume small parcel shippers. This is done through their proprietary software, which offers deep experience in E-Commerce and 3PL and laser focus […]

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Infusing Baptist Health’s user experience with brand insight

Hands holding heart

Baptist Health Care Partners (BHCP), created by Baptist Health, coordinates care for thousands of Medicare beneficiaries, with the goals of reducing cost and improving quality. BHCP needed to create an easy-to-use reference tool for its various providers — including physicians, nurse practitioners and physicians’ assistants – in a variety of clinical settings. While they had […]

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Developing an engaging brand as unique as LouVino’s restaurant

LouVino is a unique restaurant concept. Their menu offers small-plate comfort food and an extensive wine list, served in a communal dining style. Since opening the first location in Louisville in 2014, LouVino has added locations within and beyond Kentucky. The restaurant owners wanted to create a new, stand-out brand that reflected the restaurant’s unique […]

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3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of […]

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