Infusing Baptist Health’s user experience with brand insight

Hands holding heart

Baptist Health Care Partners (BHCP), created by Baptist Health, coordinates care for thousands of Medicare beneficiaries, with the goals of reducing cost and improving quality. BHCP needed to create an easy-to-use reference tool for its various providers — including physicians, nurse practitioners and physicians’ assistants – in a variety of clinical settings. While they had […]

Read More…

Developing an engaging brand as unique as LouVino’s restaurant

LouVino is a unique restaurant concept. Their menu offers small-plate comfort food and an extensive wine list, served in a communal dining style. Since opening the first location in Louisville in 2014, LouVino has added locations within and beyond Kentucky. The restaurant owners wanted to create a new, stand-out brand that reflected the restaurant’s unique […]

Read More…

3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of […]

Read More…