Is Investing in Data-Driven Messaging Worth It?

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized […]

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3 Steps to Rocking Your 1:1 Print Marketing Campaign

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1.  What are you trying to accomplish? Success starts with setting a specific and realistic marketing […]

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3 Things Cooking and Great Brands have in common!

I recently got a chance to meet and hear the story of Damaris Phillips, celebrity chef, hometown Louisville girl, and host of Southern at Heart on the Food Network. As I listened to Damaris, I couldn’t help but think of the parallels between cooking, celebrity chefs and great brands. 1. Great brands exude great passion. […]

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Infusing Baptist Health’s user experience with brand insight

Hands holding heart

Baptist Health Care Partners (BHCP), created by Baptist Health, coordinates care for thousands of Medicare beneficiaries, with the goals of reducing cost and improving quality. BHCP needed to create an easy-to-use reference tool for its various providers — including physicians, nurse practitioners and physicians’ assistants – in a variety of clinical settings. While they had […]

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3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of […]

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