by Stephanie Bledsoe | Aug 26, 2020 | HighNote Insights, Marketing, Strategy, Tips
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to...
by Stephanie Bledsoe | May 21, 2020 | HighNote Insights
Three VERY powerful words in light of today’s pandemic. I remember the first day we opened our business. It was a day filled with many emotions- excitement, fear, and uncertainty. Were we really ready? But we did it! Now businesses are re-opening and all of these...
by Stephanie Bledsoe | Mar 25, 2020 | HighNote Insights
As I’m sitting here writing this message, I’m watching Governor Andy Beshear on FB Live as he speaks to the citizens of Kentucky. Right now, over 29,000 people are watching our Governor on FB Live with me. People are saying things like “he’s a safe port in this...
by Stephanie Bledsoe | Jan 17, 2020 | HighNote Insights, Strategy, Tips
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
by Stephanie Bledsoe | Dec 11, 2019 | HighNote Insights, Marketing, Strategy, Tips
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
