Leads Need Nurturing, Too!

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author...

Celebrating Women in Business

Not that long ago, women were required to have male relatives co-sign business loans. In 1988, then-President Ronald Reagan signed a landmark piece of legislation titled the Women’s Business Ownership Act of 1988 eliminating the male relative signature and a number of...

Social Media and Socks

What do socks have to do with social media? Ask Ted Rubin @Brand_Connector and he’ll tell you that he’s been posting about his socks for nine years and he doesn’t plan on stopping anytime soon. In fact, he said he’ll continue tweeting about his socks until people stop...