Our Blog

The HighNote Blog is full of ideas to help your promotions break through the noise of a crowded marketplace. Sort by topic to pinpoint the ideas and insights you’re looking for.

Want to Sell More? Get Customers to Care About Your Mail

Want to Sell More? Get Customers to Care About Your Mail

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, ... read more

Direct Marketing is More Important Now Than Ever Before

Direct Marketing is More Important Now Than Ever Before

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t ... read more

3 Multichannel Marketing Stats to Inspire You

3 Multichannel Marketing Stats to Inspire You

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check ... read more

Keep the Conversation Going!

Keep the Conversation Going!

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. ... read more

5 Keys to Customer Acquisition

5 Keys to Customer Acquisition

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct ... read more

Are You Giving Your Mailing List Enough Love?

Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, read more

Why We Love Print: A Proven, Powerful Way to Reach Prospects

Why We Love Print: A Proven, Powerful Way to Reach Prospects

Having a hard time successfully connecting with your prospects?  In today’s online world, your target market can easily become ... read more

Before You Personalize, Do This!

Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean read more

Three Reasons You Should Check Out USPS Informed Delivery™: Get a sneak peek of what’s coming in your mail box

Three Reasons You Should Check Out USPS Informed Delivery™: Get a sneak peek of what’s coming in your mail box

Direct Mail is making a resurgence and with Informed Delivery™ by U.S. Postal Service®, your mailpiece can contain a digital ... read more

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio ... read more

Omni? Multi? Cross? Integrated? What’s the Difference?

Omni? Multi? Cross? Integrated? What’s the Difference?

When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful ... read more

Leads Need Nurturing, Too!

Leads Need Nurturing, Too!

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even ... read more

Language Your Audience “Gets”

Language Your Audience “Gets”

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you ... read more

Planning an Event? You Need These 7 Items!

Planning an Event? You Need These 7 Items!

Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures read more

Three Data Points That Pack a Punch

Three Data Points That Pack a Punch

If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! ... read more

More Better Results? Go Interactive!

More Better Results? Go Interactive!

If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and ... read more

Closing the Customer Perception Gap

Closing the Customer Perception Gap

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct ... read more

5 Steps to Customer Loyalty

5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors ... read more

What Marketers Can Learn from Magazines and Newspapers

What Marketers Can Learn from Magazines and Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t ... read more

Want More Love? Reward Your Customers!

Want More Love? Reward Your Customers!

One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty ... read more

5 Tips for Waking up Tired Mail

5 Tips for Waking up Tired Mail

Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same campaign over and ... read more

3 Secret Benefits to Print Over Digital

3 Secret Benefits to Print Over Digital

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs ... read more

Pantone’s Color of the Year: Living Coral

Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from ... read more

What Makes Top Marketers Tick?

What Makes Top Marketers Tick?

What are the world’s top marketers thinking as they enter 2019? Salesforce.com decided to ask them. Every year, the company surveys ... read more

Survey: Marketing Budgets Soar!

Survey: Marketing Budgets Soar!

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing ... read more

Tapping the Power of the Sidewalk Sign

Tapping the Power of the Sidewalk Sign

What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach read more

Celebrating Women in Business

Celebrating Women in Business

Not that long ago, women were required to have male relatives co-sign business loans. In 1988, then-President Ronald Reagan signed a ... read more

Is Investing in Data-Driven Messaging Worth It?

Is Investing in Data-Driven Messaging Worth It?

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop ... read more

Social Media and Socks

Social Media and Socks

What do socks have to do with social media? Ask Ted Rubin @Brand_Connector and he’ll tell you that he’s been posting about his socks ... read more

3 Steps to Rocking Your 1:1 Print Marketing Campaign

3 Steps to Rocking Your 1:1 Print Marketing Campaign

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there ... read more

3 Things Cooking and Great Brands have in common!

3 Things Cooking and Great Brands have in common!

I recently got a chance to meet and hear the story of Damaris Phillips, celebrity chef, hometown Louisville girl, and host of Southern ... read more

Work Hard, Play Hard…Creating Event Branding & Signage System

Work Hard, Play Hard…Creating Event Branding & Signage System

For the Cox Communications National Winners Circle Rewards Vacation 2018 The Winner’s Circle is an annual event that incentivizes ... read more

5 Advantages of Partnering with a Certified Women-Owned Business

5 Advantages of Partnering with a Certified Women-Owned Business

Maybe you’re just getting to know us. Or maybe you’ve been part of our world from the start. Either way, you’ve probably noticed that ... read more

Creating a New Branding Concept That’s Truly Changing People’s Lives

Creating a New Branding Concept That’s Truly Changing People’s Lives

A case study for Kentuckiana Rentals ORGANIZATION If anything truly defines Kentuckiana Rentals, it is the rich culture and ... read more

Laser Focused Identity with Custom Bot Illustrations

Laser Focused Identity with Custom Bot Illustrations

PLS (Packaging & Logistics Solutions) is a packaging and supply chain optimization company. They create predictable and measurable ... read more

Infusing Baptist Health’s user experience with brand insight

Infusing Baptist Health’s user experience with brand insight

Baptist Health Care Partners (BHCP), created by Baptist Health, coordinates care for thousands of Medicare beneficiaries, with the ... read more

Developing an engaging brand as unique as LouVino’s restaurant

Developing an engaging brand as unique as LouVino’s restaurant

LouVino is a unique restaurant concept. Their menu offers small-plate comfort food and an extensive wine list, served in a communal ... read more

3 Considerations for Your 2018 Marketing Plan

3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is ... read more

Reach out to us at...

502.895.1530

info@GoHighNote.com

11750 Diode Court

Louisville, KY 40299

©2018 - 2021, HighNote

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Reach out to us at...

502.895.1530
info@GoHighNote.com
11750 Diode Court
Louisville, KY 40299

Follow us on...

©2018 - 2021, HighNote