What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs!
Your target audience is walking by your location multiple times a day. A well-placed professional sidewalk sign is one of your best, most effective tools for reaching this core audience.
Some people see sidewalk signs as primarily for impulse purchases. Not necessarily. Your customers are walking by your business all the time. Impulse can get them to buy on any given day, but so can a steady drip of marketing messages that influences them over time.
Some tips for making the most of sidewalk signs:
Make it professional. Some businesses use hand-made signs, but a professional designed and printed sign sends a different message. It sends the message of professionalism. Credibility. Trustworthiness.
Think branding. Use the same fonts, logo, and brand colors as on your other marketing communications. You are building an image, and when it comes to image, consistency is important.
Change it up. Part of the appeal of sidewalk signs is being able to change things on a regular basis. Create different signs for different days of the week, different seasons, and different local events.
Stock up. Signs are a great investment. They are generally made from durable, waterproof materials that are made to last. Most require little maintenance and fold flat so you can store them out of the way when you aren’t using them. So don’t be afraid to print enough signs to cover all your bases. You will reap the returns for a long time!
Sidewalk signs and other wide-format graphics are a great way to get your message out to your core audience. These people are walking or driving by your business day in and day out anyway. Take advantage of it!
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