Tapping the Power of the Sidewalk Sign

What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A well-placed professional sidewalk sign is one of your best, most effective tools for reaching […]

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Social Media and Socks

What do socks have to do with social media? Ask Ted Rubin @Brand_Connector and he’ll tell you that he’s been posting about his socks for nine years and he doesn’t plan on stopping anytime soon. In fact, he said he’ll continue tweeting about his socks until people stop asking about them. Check out his twitter […]

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3 Things Cooking and Great Brands have in common!

I recently got a chance to meet and hear the story of Damaris Phillips, celebrity chef, hometown Louisville girl, and host of Southern at Heart on the Food Network. As I listened to Damaris, I couldn’t help but think of the parallels between cooking, celebrity chefs and great brands. 1. Great brands exude great passion. […]

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Work Hard, Play Hard…Creating Event Branding & Signage System

For the Cox Communications National Winners Circle Rewards Vacation 2018 The Winner’s Circle is an annual event that incentivizes goals throughout the year with a vacation getaway for the Cox Communication’s nationwide, recognizing employees for the ultimate success in sales performance. Each year, there is a different theme for this prestigious honor, based around the […]

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Creating a New Branding Concept That’s Truly Changing People’s Lives

A case study for Kentuckiana Rentals ORGANIZATION If anything truly defines Kentuckiana Rentals, it is the rich culture and community found only in Louisville, KY. Their homes are the “Park Place and Boardwalk of Monopoly”, beautifully refinished and redecorated and only available to potential residents who qualify. They are privileged to serve people of all […]

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Laser Focused Identity with Custom Bot Illustrations

PLS (Packaging & Logistics Solutions) is a packaging and supply chain optimization company. They create predictable and measurable outcomes, with lower shipping and labor costs as well as better warehouse optimization for high volume small parcel shippers. This is done through their proprietary software, which offers deep experience in E-Commerce and 3PL and laser focus […]

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Developing an engaging brand as unique as LouVino’s restaurant

LouVino is a unique restaurant concept. Their menu offers small-plate comfort food and an extensive wine list, served in a communal dining style. Since opening the first location in Louisville in 2014, LouVino has added locations within and beyond Kentucky. The restaurant owners wanted to create a new, stand-out brand that reflected the restaurant’s unique […]

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