Looking for ways to support and recognize employees, teachers, students, healthcare workers, family and friends? Displaying yard signs is a great way to spread your message and share your love with passersby. Our yard signs are 100% customizable. We use high quality corrugated plastic with a weatherproof finish and can print on one side or […]
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, […]
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric: 1. Think as […]
Three VERY powerful words in light of today’s pandemic. I remember the first day we opened our business. It was a day filled with many emotions- excitement, fear, and uncertainty. Were we really ready? But we did it! Now businesses are re-opening and all of these emotions are flooding back with an added twist like […]
As I’m sitting here writing this message, I’m watching Governor Andy Beshear on FB Live as he speaks to the citizens of Kentucky. Right now, over 29,000 people are watching our Governor on FB Live with me. People are saying things like “he’s a safe port in this storm,” “keep up the 5 o’clock rendezvous […]
Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, […]
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School of Business, which found that […]
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep the conversation rolling. Touch base . . […]
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so powerful? It is the only channel that can reach your entire target audience. Did […]
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address correction. If you do bulk […]