As I’m sitting here writing this message, I’m watching Governor Andy Beshear on FB Live as he speaks to the citizens of Kentucky. Right now, over 29,000 people are watching our Governor on FB Live with me. People are saying things like “he’s a safe port in this storm,” “keep up the 5 o’clock rendezvous […]
Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, […]
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use more than one channel. This data comes from the Wharton School of Business, which found that […]
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep the conversation rolling. Touch base . . […]
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so powerful? It is the only channel that can reach your entire target audience. Did […]
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address correction. If you do bulk […]
Having a hard time successfully connecting with your prospects? In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being mindlessly scrolled past or automatically sent to the junk folder. It’s time to trade their inbox for […]
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s take age. Each […]
Direct Mail is making a resurgence and with Informed Delivery™ by U.S. Postal Service®, your mailpiece can contain a digital component. What exactly is Informed Delivery™? Informed Delivery™ is a free USPS® service where residential consumers subscribe to receive a digital preview of their household’s mail for the day. You can subscribe at […]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including such things as wall murals and sidewalk displays, is an $8.0 billion industry and growing. In […]