by Stephanie Bledsoe | Jan 17, 2020 | HighNote Insights, Strategy, Tips
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
by Stephanie Bledsoe | Dec 11, 2019 | HighNote Insights, Marketing, Strategy, Tips
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
by admin | Oct 18, 2019 | HighNote Insights, Marketing, Tips
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address...
by admin | Sep 5, 2019 | HighNote Insights, Marketing, Tips
Having a hard time successfully connecting with your prospects? In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being...
