Celebrating Women in Business

Not that long ago, women were required to have male relatives co-sign business loans. In 1988, then-President Ronald Reagan signed a landmark piece of legislation titled the Women’s Business Ownership Act of 1988 eliminating the male relative signature and a number of other barriers to women at that time. Fast forward 30 years, and we’re […]

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Is Investing in Data-Driven Messaging Worth It?

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized […]

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Social Media and Socks

What do socks have to do with social media? Ask Ted Rubin @Brand_Connector and he’ll tell you that he’s been posting about his socks for nine years and he doesn’t plan on stopping anytime soon. In fact, he said he’ll continue tweeting about his socks until people stop asking about them. Check out his twitter […]

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3 Steps to Rocking Your 1:1 Print Marketing Campaign

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1.  What are you trying to accomplish? Success starts with setting a specific and realistic marketing […]

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3 Things Cooking and Great Brands have in common!

I recently got a chance to meet and hear the story of Damaris Phillips, celebrity chef, hometown Louisville girl, and host of Southern at Heart on the Food Network. As I listened to Damaris, I couldn’t help but think of the parallels between cooking, celebrity chefs and great brands. 1. Great brands exude great passion. […]

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Work Hard, Play Hard…Creating Event Branding & Signage System

For the Cox Communications National Winners Circle Rewards Vacation 2018 The Winner’s Circle is an annual event that incentivizes goals throughout the year with a vacation getaway for the Cox Communication’s nationwide, recognizing employees for the ultimate success in sales performance. Each year, there is a different theme for this prestigious honor, based around the […]

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5 Advantages of Partnering with a Certified Women-Owned Business

Maybe you’re just getting to know us. Or maybe you’ve been part of our world from the start. Either way, you’ve probably noticed that there’s a lot of great women in our organization – from leadership, to sales and marketing, and in finance. There’s no glass ceiling at HighNote. HighNote’s earned national certification by the […]

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Creating a New Branding Concept That’s Truly Changing People’s Lives

A case study for Kentuckiana Rentals ORGANIZATION If anything truly defines Kentuckiana Rentals, it is the rich culture and community found only in Louisville, KY. Their homes are the “Park Place and Boardwalk of Monopoly”, beautifully refinished and redecorated and only available to potential residents who qualify. They are privileged to serve people of all […]

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Laser Focused Identity with Custom Bot Illustrations

PLS (Packaging & Logistics Solutions) is a packaging and supply chain optimization company. They create predictable and measurable outcomes, with lower shipping and labor costs as well as better warehouse optimization for high volume small parcel shippers. This is done through their proprietary software, which offers deep experience in E-Commerce and 3PL and laser focus […]

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Infusing Baptist Health’s user experience with brand insight

Hands holding heart

Baptist Health Care Partners (BHCP), created by Baptist Health, coordinates care for thousands of Medicare beneficiaries, with the goals of reducing cost and improving quality. BHCP needed to create an easy-to-use reference tool for its various providers — including physicians, nurse practitioners and physicians’ assistants – in a variety of clinical settings. While they had […]

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