Celebrate your favorite people with custom yard signs

Looking for ways to support and recognize employees, teachers, students, healthcare workers, family and friends? Displaying yard signs is a great way to spread your message and share your love with passersby. Our yard signs are 100% customizable. We use high quality corrugated plastic with a weatherproof finish and can print on one side or […]

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QR Codes in a Pandemic World: What They Can Do for You

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, […]

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Want to Sell More? Get Customers to Care About Your Mail

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to making sure that every communication is customer-centric: 1. Think as […]

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Direct Marketing is More Important Now Than Ever Before

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business, […]

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3 Multichannel Marketing Stats to Inspire You

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use more than one channel.  This data comes from the Wharton School of Business, which found that […]

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5 Keys to Customer Acquisition

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so powerful? It is the only channel that can reach your entire target audience. Did […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s take age. Each […]

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Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including such things as wall murals and sidewalk displays, is an $8.0 billion industry and growing. In […]

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Omni? Multi? Cross? Integrated? What’s the Difference?

When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it? Let’s take a look. Multichannel: Multichannel marketing is just as it sounds: using more than one channel to talk to your customers, whether the channels […]

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