by admin | Oct 25, 2023 | HighNote Insights, Marketing
Please join us in supporting women-owned businesses. Here are some of our local favs.When you support Women-Owned businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Here...
by admin | Mar 1, 2022 | Marketing
When we opened our doors – two women in their 20s buying a small printing franchise – may have seemed like a gamble to some people. However, we decided two things from the beginning, we were going “all in” and “failure” wasn’t an option. We started with...
by Stephanie Bledsoe | Aug 26, 2020 | HighNote Insights, Marketing, Strategy, Tips
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to...
by admin | Mar 17, 2020 | HighNote Insights, Marketing, Strategy, Tips
Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect...
by admin | Feb 19, 2020 | HighNote Insights, Marketing, Strategy, Tips
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use...
by Stephanie Bledsoe | Dec 11, 2019 | HighNote Insights, Marketing, Strategy, Tips
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
