by Stephanie Bledsoe | Aug 26, 2020 | HighNote Insights, Marketing, Strategy, Tips
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to...
by admin | Mar 17, 2020 | HighNote Insights, Marketing, Strategy, Tips
Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect...
by admin | Feb 19, 2020 | HighNote Insights, Marketing, Strategy, Tips
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use...
by Stephanie Bledsoe | Jan 17, 2020 | HighNote Insights, Strategy, Tips
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
by Stephanie Bledsoe | Dec 11, 2019 | HighNote Insights, Marketing, Strategy, Tips
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
by admin | Jul 23, 2019 | Marketing, Strategy, Tips
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or...
