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Want to Sell More? Get Customers to Care About Your Mail

Want to Sell More? Get Customers to Care About Your Mail

by Stephanie Bledsoe | Aug 26, 2020 | HighNote Insights, Marketing, Strategy, Tips

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to...
Direct Marketing is More Important Now Than Ever Before

Direct Marketing is More Important Now Than Ever Before

by admin | Mar 17, 2020 | HighNote Insights, Marketing, Strategy, Tips

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect...
3 Multichannel Marketing Stats to Inspire You

3 Multichannel Marketing Stats to Inspire You

by admin | Feb 19, 2020 | HighNote Insights, Marketing, Strategy, Tips

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success. Two-thirds of shoppers use...
Keep the Conversation Going!

Keep the Conversation Going!

by Stephanie Bledsoe | Jan 17, 2020 | HighNote Insights, Strategy, Tips

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
5 Keys to Customer Acquisition

5 Keys to Customer Acquisition

by Stephanie Bledsoe | Dec 11, 2019 | HighNote Insights, Marketing, Strategy, Tips

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful. What makes direct mail so...
Are You Giving Your Mailing List Enough Love?

Are You Giving Your Mailing List Enough Love?

by admin | Oct 18, 2019 | HighNote Insights, Marketing, Tips

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address...
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