Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address correction. If you do bulk […]
Having a hard time successfully connecting with your prospects? In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being mindlessly scrolled past or automatically sent to the junk folder. It’s time to trade their inbox for […]
Maybe you’re just getting to know us. Or maybe you’ve been part of our world from the start. Either way, you’ve probably noticed that there are lot of great women in our organization – from leadership, to sales and marketing, and in finance. There’s no glass ceiling at HighNote. HighNote has earned national certification by […]
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s take age. Each […]
Direct Mail is making a resurgence and with Informed Delivery™ by U.S. Postal Service®, your mailpiece can contain a digital component. What exactly is Informed Delivery™? Informed Delivery™ is a free USPS® service where residential consumers subscribe to receive a digital preview of their household’s mail for the day. You can subscribe at […]
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including such things as wall murals and sidewalk displays, is an $8.0 billion industry and growing. In […]
When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it? Let’s take a look. Multichannel: Multichannel marketing is just as it sounds: using more than one channel to talk to your customers, whether the channels […]
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author of Lead Generation for the Complex Sale, up […]
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials Millennials have great influence and spending power, and despite conventional wisdom, they […]
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures that your audience has a positive experience and spreads the word after it is over. Here’s a checklist that will make the event the best it can be. Direct mail. Consider a […]