5 Steps to Customer Loyalty

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. Profile your customers. Customer bases are not homogenous. They are made up of different demographics, with different needs and […]

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What Marketers Can Learn from Magazines and Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It discussed the hard copy vs. digital issue from the perspective of traditional print media, and there are important […]

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3 Secret Benefits to Print Over Digital

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think. Just because there isn’t a print and mail cost doesn’t mean that digital channels are less expensive […]

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What Makes Top Marketers Tick?

What are the world’s top marketers thinking as they enter 2019? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,” […]

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Is Investing in Data-Driven Messaging Worth It?

Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized […]

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3 Steps to Rocking Your 1:1 Print Marketing Campaign

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1.  What are you trying to accomplish? Success starts with setting a specific and realistic marketing […]

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