In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think. Just because there isn’t a print and mail cost doesn’t mean that digital channels are less expensive […]
What are the world’s top marketers thinking as they enter 2019? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their marketing practices. In the report, “The Fourth Annual State of Marketing,” […]
Not that long ago, women were required to have male relatives co-sign business loans. In 1988, then-President Ronald Reagan signed a landmark piece of legislation titled the Women’s Business Ownership Act of 1988 eliminating the male relative signature and a number of other barriers to women at that time. Fast forward 30 years, and we’re […]
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this question, let’s take a look at some new data from Epsilon: 90% of consumers see personalized […]
What do socks have to do with social media? Ask Ted Rubin @Brand_Connector and he’ll tell you that he’s been posting about his socks for nine years and he doesn’t plan on stopping anytime soon. In fact, he said he’ll continue tweeting about his socks until people stop asking about them. Check out his twitter […]
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with setting a specific and realistic marketing […]
I recently got a chance to meet and hear the story of Damaris Phillips, celebrity chef, hometown Louisville girl, and host of Southern at Heart on the Food Network. As I listened to Damaris, I couldn’t help but think of the parallels between cooking, celebrity chefs and great brands. 1. Great brands exude great passion. […]
PLS (Packaging & Logistics Solutions) is a packaging and supply chain optimization company. They create predictable and measurable outcomes, with lower shipping and labor costs as well as better warehouse optimization for high volume small parcel shippers. This is done through their proprietary software, which offers deep experience in E-Commerce and 3PL and laser focus […]
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of […]