by admin | Sep 5, 2019 | HighNote Insights, Marketing, Tips
Having a hard time successfully connecting with your prospects? In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being...
by admin | Jul 23, 2019 | Marketing, Strategy, Tips
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or...
by admin | Jul 11, 2019 | Tips
Direct Mail is making a resurgence and with Informed Delivery™ by U.S. Postal Service®, your mailpiece can contain a digital component. What exactly is Informed Delivery™? Informed Delivery™ is a free USPS® service where residential consumers subscribe...
by admin | Jun 4, 2019 | Marketing, Strategy, Tips
When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it? Let’s take a look. Multichannel: Multichannel marketing is just as it sounds: using more...
by Stephanie Bledsoe | May 28, 2019 | Strategy, Tips
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author...
by admin | May 22, 2019 | Strategy, Tips
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials...
