Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as its top pick. In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent […]

Read More…

Survey: Marketing Budgets Soar!

Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing.  Great news! That’s the kind of commitment that gets results. Here’s how the data on respondents’ budgets broke out: […]

Read More…

Tapping the Power of the Sidewalk Sign

What happens when your brick-and-mortar location depends on business from people who work nearby but don’t live there? How do you reach them? Wide-format graphics, including sidewalk signs! Your target audience is walking by your location multiple times a day. A well-placed professional sidewalk sign is one of your best, most effective tools for reaching […]

Read More…

Developing an engaging brand as unique as LouVino’s restaurant

LouVino is a unique restaurant concept. Their menu offers small-plate comfort food and an extensive wine list, served in a communal dining style. Since opening the first location in Louisville in 2014, LouVino has added locations within and beyond Kentucky. The restaurant owners wanted to create a new, stand-out brand that reflected the restaurant’s unique […]

Read More…