5 Advantages of Partnering with a Certified Women-Owned Business

5 Advantages of Partnering with a Certified Women-Owned Business

Maybe you’re just getting to know us. Or maybe you’ve been part of our world from the start. Either way, you’ve probably noticed that there are lot of great women in our organization – from leadership, to sales and marketing, and in finance. There’s no glass ceiling at HighNote.

HighNote has earned national certification by the Women’s Business Enterprise National Council (WBENC). This means we’re at least 51 percent owned, controlled and managed by women. Additionally, as a local business we help grow the economic base of the Louisville community. The dollars you spend with a local business, like HighNote, have the ripple effect. That money will eventually find its way back to you.

When a company partners with a WBENC-Certified Women’s Business Enterprise (WBE), they gain many benefits, such as:

1) Providing Tax Incentives
Working with a WBENC-certified WBE can provide your company with many tax benefits. The federal government affords tax incentives to those who conduct business with minority and women-owned businesses. Additionally, tax liabilities are reduced for projects funded with federal or state grants or loans when the supplier is a women-owned business. In some states, tax incentives may be available. When you partner with HighNote, we conveniently provide you WBENC certification information needed for tax purposes.

2) Opening New Sources of Revenue Opportunities
Research conducted by the Hackett Group shows working with a WBENC-certified business, can increase profitability with as much as 130% return on investment, providing distinct competitive advantages. Additionally, the research concluded procurement organizations who work with a diverse supplier base had lower overall operating costs and spent 20% less on their buying operations. Including WBEs in your supplier base increases the variety of qualified vendors to choose from.

3) Winning Contract Awards
Many companies use WBEs as their vendors to gain major corporate and government contracts. The government and many business customers require corporations to source from diversity suppliers.

4) Promoting Innovation and Community
Local businesses like HighNote bring innovation and community to the table. On average, 48% of each purchase at independent businesses in the Louisville area was recirculated locally, compared to less than 14% of purchases at chain stores. Additionally, $100 spent at local independents generated $45 of secondary local spending, compared to $14 for a big-box chain. The more products and services you buy locally, the greater your impact.

5) Shows Your Company’s Interest in Working in Diverse Markets
WBENC-certified WBEs are among the fastest growing sector of our economy. By supporting a women-owned business you show your company’s commitment to working in diverse markets and furthering economic growth, innovation, and equality.

A Few Facts:

  • Over 80% of all buying decisions are made by women
  • Women are opening businesses at a rate of two times faster than men
  • Women-owned firms account for 40% of all privately held firms (Center for Women’s Business Research)

Partnering with HighNote can help your organization meet its diversity sourcing requirements – and hitting that goal for print suppliers hasn’t been easy. Connect with us. We’d love the opportunity to earn your business and share how we’ve helped other organizations achieve their supplier diversity goals.



About HighNote

We’re Denise Spalding and Jennifer Eberle and we’ve been building HighNote, a Nationally Certified WBE, for almost 30 years. Together with our team of communication professionals, we help build powerful brand connections for our clients through insight, print, mail, and signs.

Clients trust HighNote because we do what we say we will and we always deliver. Clients rave about HighNote because we understand what customers need — not just what they’ve asked for.

Our promise is simple: We’ll bring your vision, strategy, and brand to a higher level of performance — while making the process easier, better, and faster for you.

We’re HighNote. That’s why we’re here.

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