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5 Tips for Waking up Tired Mail
Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same...
Campaign Details
A St. Louis museum launched a mail campaign of 4 drops totaling 260,000 pieces and used a 30-day direct mail campaign integrated with omnichannel digital technologies to raise both museum awareness and donor growth.
They set a goal of $18-million and invested a total of $88,275 ($55,650 for marketing and $32,625 for postage). The total amount raised to date is $21-million (with more donations still rolling in) thanks to a 15% engagement rate with the direct mail piece. The additional $3-million raised paid for the total investment of the campaign 33x over!
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