St. Joes’ Picnic for the Kids serves as the annual fundraising event. HighNote used multiple marketing channels and virtual activities to motivate and connect with donors during the global pandemic.
Using a drive-to-web strategy, HighNote created an omnichannel experience to deliver multiple impressions asking recipients to visit a virtual picnic on the website to encourage giving. This highly successful campaign had a 478% ROI, while acquiring 381 new donors and continual opportunities for additional growth.
