by admin | Apr 26, 2019 | Strategy, Tips
If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. Know...
by admin | Jan 3, 2019 | Marketing
What are the world’s top marketers thinking as they enter 2019? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their...
by Stephanie Bledsoe | Aug 31, 2018 | Marketing, Strategy, Tips
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with...
