by admin | Apr 26, 2019 | Strategy, Tips
If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. Know...
by Stephanie Bledsoe | Sep 21, 2018 | Marketing, Strategy, Tips
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this...
