Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address correction. If you do bulk […]

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Lights. Camera. Action!

Happy Monday, Film festivals: We hear about them all the time, usually with exotic cities like Cannes, Sundance and Venice in their names. But did you know that Louisville has its very own film festival? For 11 years, the Louisville International Festival of Film (LIFF) has explored, encouraged and enriched the next great generation of […]

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Let’s Grow Good Health!

Happy Monday, My sister-in-law just loves to garden. She’s getting ready to plant her spring bulbs and it got me thinking about all the wonderful benefits gardening has on the mind, body and soul. Gardening is an exercise. It involves bending, digging, lifting, reaching, pruning, and stretching, all of which build and tone muscles, strengthen […]

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Set goals and Crush Them!

Female runner on beach

Happy Monday! Did you make any New Year’s Resolutions? If you did, when is the last time you checked on your progress with those goals? I know I haven’t put much thought into my yearly goals since January. Goal setting is essential in achieving your desires in life- whether that be in your personal or […]

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Why We Love Print: A Proven, Powerful way to reach Prospects

Having a hard time successfully connecting with your prospects?  In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being mindlessly scrolled past or automatically sent to the junk folder. It’s time to trade their inbox for […]

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5 Advantages of Partnering with a Certified Women-Owned Business

Maybe you’re just getting to know us. Or maybe you’ve been part of our world from the start. Either way, you’ve probably noticed that there are lot of great women in our organization – from leadership, to sales and marketing, and in finance. There’s no glass ceiling at HighNote. HighNote has earned national certification by […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals. As a very simplified example, let’s take age. Each […]

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Three Reasons You Should Check Out USPS Informed Delivery™: Get a sneak peek of what’s coming in your mail box

Direct Mail is making a resurgence and with Informed Delivery™ by U.S. Postal Service®, your mailpiece can contain a digital component.   What exactly is Informed Delivery™?    Informed Delivery™ is a free USPS® service where residential consumers subscribe to receive a digital preview of their household’s mail for the day. You can subscribe at […]

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Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including such things as wall murals and sidewalk displays, is an $8.0 billion industry and growing. In […]

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Omni? Multi? Cross? Integrated? What’s the Difference?

When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it? Let’s take a look. Multichannel: Multichannel marketing is just as it sounds: using more than one channel to talk to your customers, whether the channels […]

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