by admin | Oct 18, 2019 | HighNote Insights, Marketing, Tips
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your list in top shape. Address...
by Stephanie Bledsoe | May 28, 2019 | Strategy, Tips
It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author...
by admin | Apr 8, 2019 | Marketing
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces...
by admin | Mar 12, 2019 | Marketing, Tips
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. Profile your customers. Customer bases...
by admin | Feb 11, 2019 | Strategy, Tips
Is your marketing getting tired? Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people noticing your direct mailings again. 1. Get creative with...
