by admin | Jan 29, 2019 | Marketing, Strategy
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think. Just because there isn’t a print and...
by admin | Jan 15, 2019 | Marketing
It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as its top pick. In a world filled with uncertainty, Pantone chose Living...
by admin | Jan 3, 2019 | Marketing
What are the world’s top marketers thinking as they enter 2019? Salesforce.com decided to ask them. Every year, the company surveys marketers around the world about the state of the marketplace, how the channel mix is changing, and how they are feeling about their...
by Stephanie Bledsoe | Sep 21, 2018 | Marketing, Strategy, Tips
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop marketing databases, create customer profiles, and develop messaging for personalized communications. Is it worth it? To answer this...
by Stephanie Bledsoe | Aug 31, 2018 | Marketing, Strategy, Tips
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1. What are you trying to accomplish? Success starts with...
