by admin | Jun 4, 2019 | Marketing, Strategy, Tips
When it comes to using multiple channels to communicate with your customers, there are many terms thrown around. Is there a meaningful difference between them? If so, what is it? Let’s take a look. Multichannel: Multichannel marketing is just as it sounds: using more...
by admin | Feb 25, 2019 | Marketing, Tips
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...
