by admin | Sep 5, 2019 | HighNote Insights, Marketing, Tips
Having a hard time successfully connecting with your prospects? In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being...
by admin | Apr 26, 2019 | Strategy, Tips
If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. Know...
by admin | Apr 8, 2019 | Marketing
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and engages the gadgets, your chances of making a sale go way up. The same concept applies in print. When people receive printed pieces...
by admin | Feb 25, 2019 | Marketing, Tips
Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It...
by admin | Jan 29, 2019 | Marketing, Strategy
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think. Just because there isn’t a print and...
