Why We Love Print: A Proven, Powerful Way to Reach Prospects

Having a hard time successfully connecting with your prospects?  In today’s online world, your target market can easily become overwhelmed with immense amounts of email promotions and online advertisements. More than likely, your online marketing efforts are being mindlessly scrolled past or automatically sent to the junk folder. It’s time to trade their inbox for […]

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Three Data Points That Pack a Punch

If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. Know Their House, Know Their Needs You can learn a lot about […]

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What Marketers Can Learn from Magazines and Newspapers

Digital marketing channels have an important place in the media mix, but as marketers have learned, ubiquity of presence doesn’t necessarily translate into greater profitability or effectiveness. Recently, an article in USA Today reinforced this conclusion. It discussed the hard copy vs. digital issue from the perspective of traditional print media, and there are important […]

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3 Secret Benefits to Print Over Digital

In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a wallop, even in a digital world. 1. Digital channels aren’t as inexpensive as you’d think. Just because there isn’t a print and mail cost doesn’t mean that digital channels are less expensive […]

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3 Steps to Rocking Your 1:1 Print Marketing Campaign

You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, there is so much to do. Where do you begin? Start by asking three questions. 1.  What are you trying to accomplish? Success starts with setting a specific and realistic marketing […]

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