For their 70th anniversary year, Crusade for Children needed to convey their amazing story and offer easy ways to donate as a way of standing out with their donor base.
Through our HyprMail Digital Amplification Services, we are able to use a drive-to-web strategy to reach potential donors online in conjunction with a highly-targeted, personalized direct mail campaign, achieving a 219% increase in donations and a 26% response rate.
